how we came to be | jojo's sriracha
HI, I'M JOJO
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I started making Jojo's Sriracha back in 2010 – back then I wanted to make something that helped people love their bodies better with whole foods. In the last decade, Jojo’s has grown to be about so much more. But everything orbits a single value: Love.
Love for famers. Love for the craft and science of beautiful food. Love for nourishing our bodies. And love for the enclave of Pueblo, Colorado where we make every ounce of this small batch sauce.
We’re a tiny company, often a crew of two or three, but have had the good fortune to create something truly noteworthy with big reach. Jojo’s Sriracha has been featured in Sriracha, the documentary and on The Cooking Channel. I’ve been filmed by Liza de Guia, a James Beard award-winning food documentarian and had the privilege of collaborating with Joel Peterson, founding winemaker of Ravenswood Winery, on our wine-infused sriracha.
Not only does sriracha not have to be full of sugar and preservatives, it also doesn’t have to be made solely from red chilis. Our Ravenswood and green chili srirachas are great examples of the complexity and concentration of flavor that come form the alchemy of great ingredients, fermentation and care.
Why is my company called love hard, inc.?
My motto is "love hard, give a fuck." First and foremost it is a reminder for myself to love my life's work. This isn't to say that every day is easy. In fact, most weeks are a pretty good mix of high-highs and low-lows. But I know I've only got one ticket in this life – so I might as well spend it doing something I love hard and give a fuck about. After all, that's the whole fucking point...
